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why storytelling should be a major factor in advertising

Why Storytelling Should Be a Major Factor in Advertising

By Prince Ansa Do you want to know why storytelling should be a major factor in advertising?. Well, let’s be honest people are tired of ads that just throw prices, features, and buzzwords at them.  In a world where everyone is selling something, what really makes people stop and listen is a good story. Especially […]

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Why Every Brand Needs a PR Budget

Why Every Brand Needs a PR Budget and Why Milestones are to Be Celebrated

Years ago, I sat across from a young Nigerian entrepreneur named Bimbo in a small café in Surulere. She had just launched her skincare brand and was visibly excited about her first batch of products. As we sipped zobo and spoke about branding, she proudly told me, “I don’t think I need all this PR […]

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